SAP-ISB Social Enterprise Jumpstart – a Social Enterprise Accelerator initiative, aims to nurture the social entrepreneurship ecosystem with relevance to national priorities. The program identified five social enterprise start-ups and provided them mentorship, de-risk the business and access to networks to accelerate their growth.
The 3-day immersion boot camp was conceived through a partnership between SAP & ISB where Business Model Innovation & Design Thinking led approaches were used to mentor 5 startups.
A CSR Initiative to Strengthen Entrepreneurship Ecosystem
In order to propel social entrepreneurship ecosystem, and accelerate the emerging enterprises, SAP CSR has been partnering with incubators at IIM Ahmedabad, IIT Bombay and ISB.
SAP – ISB Social Enterprise Jumpstart is a part of SAP’s effort to foster India’s entrepreneurship ecosystem, create growth driven and investible startups. The boot camp was a part of a 3-phase immersion initiative.
- Help identify the risks inherent to their businesses
- Leverage the design led tools for business modeling and better understanding of user experiences
SAP experts worked as part of the team of the startups, helped them identify the challenges and potential in their businesses.
The workshop was initiated through a round of introduction by the startups, the mentors & a brief on what the program itself would offer the startups. The startups too were asked to voice their expectations from the workshop.
Startups then pitched their businesses with respect to the challenges or social unmet needs they are solving, as well as the challenges or complexities they are facing.
The next important step was a more focused identification and & detailed analysis of the issues faced by the startups. They brainstormed within their teams with 2 external participants joining in to play the ‘devil’s advocates’ in each team.
Data and feedback are crucial to evolution of the startup and research helps with that. Following an introduction to research relevant to startups, the startups interviewed users.
As part of this process they arrived at problem statement, thought through “How Might We (HMW)” to solve the challenges, prepare interview questionnaire & go on to prepare a research plan.
They were advised on additional research as required by subject matter experts and on secondary research.
As a warm-up exercise to start the day, the startup teams had to create a story by combining words written by each participant on post-its were exchanged with the next person.
They then dived into brainstorming & synthesizing the finding of the previous day to derive insight statements that were extreme.
With these statements, they were asked to come up with their points of view (POV) & HMW which they would then present to whole group & receive feedbacks for. This process involved finding keywords, ideating & building each other’s ideas. During this session the mentors also discussed some ideation methods and tools.
Based on the earlier exercise, the startups reviewed, prioritized and reworked on their product canvas, which involved evaluating & deciding, filtering ideas based on whether they are radical, implementable or viable. This helped in the next step of refining their business model with new ideas. This was followed by internal presentation & feedback.
A typical exercise during design thinking, the marshmallow challenge was used in a modified form was used as a warm-up exercise for the final day of the workshop. The startup teams were provided just newspaper & tape with which they were asked to build the tallest structure they could. There was a clear winner very soon. The inference from the exercise was also that it was important to invest sufficient time & effort into a strong foundation like the winning team had.
Back to working on their start-ups, the teams were asked to build their Minimum Viable Product (MVP), a validation plan based on the users of their product & actionable metrics. This process also involved preparing questions based on previous feedback and getting validation from users previously spoken to.
Remapping Business Model Canvas (BMC)
During this session, the teams worked on creating or modifying their BMC as per validated ideas. They adjusted & refined the different blocks of their business since their BMC was now added or modified. They defined action items for themselves including tests with dates & identifying responsible person to carry them out.
Each team presented their learnings & action items including their new BMC & an RACI (Responsible, Accountable, Consulted, Informed) Matrix followed by a Q&A.
- Second Immersion boot camp in January end or February
- Business model innovation
- Identifying and Understanding Markets to Scale Up and Marketing Model
- Creating and communicating the impact
- Third boot camp in February or March
- Finance & Negotiations
- Fund raising
- Team building
PARTICIPANT SOCIAL ENTERPRISES PROFILES
Colks (Centre of Learning, Knowledge & Services}
COLKS is an enterprise that intends to create an ecosystem which propagates inclusive economic growth through sustainable environment harvesting. More specifically, the company aims to empower youth and rural population in and around Shillong, Meghalaya through innovative and market-oriented trainings, link their product and produces through market extension services and providing linkages to financial institutions.
Ftcash is a fast growing financial technology company which aims to empower micro-merchants and entrepreneurs with the power of electronic payments and loans with zero upfront cost and no monthly rentals. Merchants are able to offer their customers multiple payment methods including credit cards, debit cards, net banking, mobile wallets, PayPal and more. ftcash helps businesses avail working capital loans through its proprietary credit and risk assessment tools.
Gruhaa is a social enterprise which aims to provide safe and secure housing solutions to people living in tin sheet, mud or dilapidated houses. Their vision is to improve living standards of underprivileged families by providing them with housing solutions and their mission is provide such housing solutions to 10,000 families by 2020.
The company has three impact domains nutrition, agriculture and enterprise development where they try to create impactful businesses through newer models by re-imagining markets, livelihoods, scale & scope that will create assets. As social enterprise, they aim to reduce poverty, hunger and malnutrition. One of the ways they intend to achieve this is by trying to improve the lives of local farmers by assisting them in growing and selling a variety of millets. They also work with consumers in helping combat food wastage & spreading knowledge on millet foods.
An aggregator online platform, for handloom products, which allows weavers to directly sell their products to customers. Weavers get better margins for their products and customers can buy authentic and quality products in clutter free environment. They work at the grass root levels in various handloom clusters. We directly source products from the weavers located in various handloom clusters across India. Their ground force handholds and provides doorstep service to weavers helping them sell their products on our online platform.
A BIG THANK YOU
We would like to thank the mentors – Aditya Trivedi, T. Muthuraj, Nitish Kumar Agrawal and Experts – Vikram Kulkarni, Prasad Gokulapathi, Suraj Sudhi, Mukesh Gupta, Jayananda A Kotri, Nitin Arora, Venkata Sivkumar Sridhar Desiraju and Vijaya Bhaskar A for their support, commitment and expertise during this boot-camp. We would also like to thank Lakshman P. Seshadri (Lucky) for his support in the initial planning and setting-up of the agenda for the workshop.
We would also like to thank Anzy Mohammed A. and Justin Paul for enabling us to collaborate with Startup Studio and conduct the workshop there.