The Mobility Mindset: Startups Take a Leading Role

The July edition of Coffee Break with Game Changers: Startup Focus is live now on the Voice America Network. This month’s topic of discussion is mobility.  Mobility is moving at triple-Internet speed in our mobile 2.0 world, as the adoption of BYOD and enterprise-wide B2E, B2B and C2B disrupt traditional computing. The shifting mobility landscape is creating a host of new challenges and opportunities for companies across all industries. What does this mean for startups? Startups with agility, flexibility and entrepreneurial spirit can become leaders on the cutting edge of it all.

Our Host and Guest Experts

Host Bonnie D. Graham was joined by three startup experts:

Bejoy Narayana  – BoodsKapper CEO and Chief Product Architect.  BoodsKapper makes conversational applications that allow customers to interact with enterprise systems like SAP with SMS text messages.

Fouad ElNaggar – SAPHO Founder and CEO. SAPHO creates applications to boost the productivity of legacy systems by simplifying the interface.

Mayank Mathur – leads Value Engineering for SAP Startup Focus

The Mobile Era and AI

The panel discussion started with a look to the future of computing and the role mobile technology will have, including the effect of AI. Bejoy thinks AI will enable more simplicity and will drive better mobile experiences and change how consumers, employees, and businesses will interact with each other.  AI will allow applications to better understand the needs of customers, streamlining the interaction. Fouad thinks truly intuitive and intelligent AI has a long way to go, but agrees that AI will have a dramatic effect on what mobile devices can do.

The panel agreed that mobile is already beginning to take over much of the computing for both enterprises and consumers. Mayank pointed out how much has changed with the transition from the desktop to mobile devices. He thinks this is compellingly demonstrated with the experience of companies like Google, as now a majority of Google’s search queries are now done on mobile devices. “There is the whole generation, at least in the developing world, that has completely skipped the desktop”. The conversation went back to the potential around AI, because of the limitations of a mobile device. As Bejoy stated, ”It is small, you can’t have many features on the device, and you have to make it conversational to handle the complex tasks in the enterprise using AI.” He further illustrated how mobile devices are used, primarily for social media and texting now. And applications that take advantage of these uses will be successful.

Bring Your Own Device (BYOD), Productivity and the Enterprise

Fouad sees the mobility mindset as “something that is training users to expect something different, they don’t expect complexity, and there is no reason that this mindset will not go to the desktop”. He still sees the mobile transition as more of a transition to simpler applications that handle the needs of the enterprise and consumer, whether they use a mobile device or a desktop. Enterprises are not adopting mobile as quickly if the productivity gains are not realized.  The design of the application is still critical as well as the strategy behind it. There are still plenty of opportunities to piggyback on the BYOD trend. The panel saw the work of just putting UI’s into mobile devices was giving way to the new trend of developing applications entirely for the mobile.  This allows the full benefit of the application and the device.

Crystal Ball Predictions

Bejoy thinks by 2020 a new trend will develop to move away from the cell phone to devices that will enable augmented and virtual realities.  This may allow the enterprise and consumers to the see the full value of mobility and truly experience the potential of the technology.

Fouad sees an inflection point on productivity. A major part of this is user behavior changes, which will change the demands the interface options. He also sees interface layer changes on top of enterprise systems moving to simple single purpose applications while the backend stays the same.

Mayank thinks mobile has won already and is here to stay. The future belongs to companies that can bring more interactive applications to the mobile device, regardless of what that device will look like.

Listen to the replay