“Art of the Start 2.0″ w/ Guy Kawasaki

By Brian Tang October 28, 2015


What does it really take to become an entrepreneur? Perseverance? Ingenuity? Guy Kawasaki calls it a mind-set and his motivation to empower people around the world. His mantra is to empower people around the world. Yesterday, SAP Startup Focus in conjunction with Tech Lab had the pleasure of hosting Silicon Valley veteran trailblazer, Guy Kawasaki whose charisma and extensive experience drew a crowd of 200 and kept them firmly seated and entertained through the evening.





Full house at SAP Silicon Valley!





The event program below was an overwhelming success with a crowd of motivated entrepreneurs and tech executives:



3:00 – 5:00 Pitch at SAP (By Invitation Only)
5:30 – 6:00 Registration and Networking
6:00 – 6:45 Final Pitch to Guy Kawasaki
6:50 – 7:00 Introductions
7:00 – 8:00 Presenting Guy Kawasaki
8:00 – 9:00 Book Signing



Although the main event began at 6PM, startup pitches began at 3PM with 12 startup founders who made it to the semi-finals had an opportunity to pitch in front of a panel of judges who would then select 5 startups to pitch in front of Guy Kawasaki. These startups were: Clubcooee, DSAPPS, IT-Conductor, Valossa Inc., and Wisran.



Congrats to the finalists!




Judges deliberating…




The winner, Valossa Inc., took a selfie on stage w/ Guy!




Guy in his encouraging, light-hearted, and engaging presentation talked about the top 10 tips to startup success from his new book, “Art of the Start 2.0”. “Art of the Start 2.0” is 50% longer than the original edition but serves the same purpose as before: to provide advice and insight to emerging entrepreneurs who building a startup from the ground up.


1. Ask simple questions

  • Such as “therefore, what?”

2. Make an MVVVP

  • Viable, valuable, validating

3. Get going

  • Do something cringe-worthy
  • Find complimentary soul mates
  • He said, “You need someone who can make it and someone who can sell it.”
  • Make a mantra: Why should your company exist?

4. Define a business model

  • Be specific
  • Keep it simple
  • Ask women J

5. Weave a MATT

  • Milestone
  • Assumption
  • Finish design
  • “Calls/day”

6. Tell your story

  • When you are pitching, remember the opposite test. (What is your competition doing?)
  • Guy said, “To tell a story is the most important thing you can do while pitching.”
  • Make it personal
  • Embrace the 10-20-30 rule
    • 10 key points in a presentation
    • In 20 minutes
    • Keep your font at 30pt.

7. Hire infected people

  • Passion is important
  • Ignore the irrelevant
  • Hire better than yourself
  • Apply the shopping center test

8. Socialism

  • Best thing that ever happened to marketers is social media
  • Instagram, Twitter, & Facebook are free take advantage of it!
  • Perfect your profiles
  • Embrace the NPR model
    • Provides good content
    • Pass the re-share test

9. Seed the clouds

  • Let a hundred flowers blossom
  • Enable test drives
  • Find the influencers

10. Don’t let the clowns grind you down!



As a Chief Evangelist of Canva, he introduced the company to the audience and constructed a demo. With over 6 million current users, Canva is a fast, free, and easy alternative to photo shop which enables users to create infographics and social media collateral.



Demo of Canva




Given the fact that we are in the 21st century, he concluded his presentation with an infamous selfie with the crowd and then proceeded to signing his book, “Art of the Start 2.0”.



Selfie w/ the crowd!




“Art of the Start 2.0” book signing

151028 Tanja Oberst and Guy Kawa

Photo by: Tanja Oberst



To learn more about SAP Startup Focus Program click here.



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