A Start(Up) Spring Kick-off in Hannover – CeBIT 2017


Last week SAP Startup Focus Program supported another great trade fair. In fact, the largest and most internationally represented computer expo: CeBIT 2017 in Hannover, Germany. It was an interesting opportunity to evangelize the program, showcase ingenious startups and scout for fascinating new startups that can be relevant in the program context.

One of the week’s highlights was the “executive level” program representation, with VP and Global Head of Startup Focus, Manju Bansal, joining us on-site, coming all the way from Palo Alto and evangelizing SAP’s initiative in multiple Speeches, including a panel organized by Founders fight Club at Scale 11 stages, complemented with diverse meetings and interviews with European entrepreneurship organizations, governments and media representatives. A special mention to a meeting with German Government representatives with regards to promoting startup led innovation in Africa (Nigeria, Kenya).

Startup Focus Program was represented additionally by: (myself) Luisa Silva, Global Director of Market Enablement and Go-to-Market who evangelized the program and showcasing startups with two stage presentations throughout the week, while facilitating customer and SAP exposure to these five ingenious companies; and Gary Parnell, Director of Onboarding and Recruiting for EMEA, who actively supported new Startup engagement, interacting with multiple startup delegations and relevant entrepreneurs that could represent a good fit in the context of SAP technology Stack.

The gigantic CeBIT trade fair constitutes a reference for the latest trends – as are Artificial Intelligence, Virtual Reality, the Internet of Things, and Predictive and Real-time Analytics – and the events’ main focus revolved around IT innovations that are transforming the way businesses run. With a strong match to SAP’s Startup Focus guidelines, the team took this opportunity to sponsor the showcase participation of five ingenious startups playing in the race of Digital Transformation acceleration at enterprise scale. Startup Focus members exhibiting were as follows:

IPGallery, which offers a wide portfolio of lifesaving Resilient Smart City and Smart Safe Community services, and applications with Citybots for cities, governments and CSPs. IPGallery delivers end-to-end solutions that are highly-available, scalable, efficient and allow growth of new business models.

Enersis suisse AG, a startup critical to the Big Data transformation in the energy sector. Enersis offers solutions that include reaching CO2 emission reduction targets and grids applications that combine all internal and external energy-relevant big data to provide more transparency to utilities companies.

MyOmega, relevant players in Internet of Things. They offer machine intelligence for distinct areas of focus. Their IoT-based solutions provide transport monitoring including the possibility to act on events that may cause damage to assets; logistics monitoring that enable automated ordering for an always up-to-date electronic inventory; as well as actionable agricultural insights to winemakers at the cultivation level.

Shamat, which offers the full picture on digital marketing activities. They provide tools that help evaluate, monitor and compare digital marketing activities, and help businesses stay one step ahead of their competitors. Shamat covers Social media, webiste audit and SEO, and web reputation.

Sablono, and its state of the art web-platform and mobile application which are specifically designed to manage, document and oversee complex construction and delivery management processes. Project managers get access to real-time information about their detailed construction sequences resulting in tremendous time and cost savings.

Additionally, showcasing at SAP’s main stand:

Celonis, a SAP Startup Focus member and SAP Solution Extension Partner who showcased SAP Process Mining, by Celonis, a revolutionary advanced analytics solution that brings full transparency into business process execution by tracing, reconstructing and providing graphical insight into every IT supported process end-to-end.

The week turned out to be very busy from all Startup Focus stakeholders’ perspectives. Indeed, from a recruiting viewpoint, the Startup Focus booth was highly active as it welcomed startup delegations from Zurich, Hamburg, Leipzig, Chemnitz and Dresden. It was a full week with the team engaging over 40 new startups on the show floor, adding to multiple other young companies who came to our booth to learn and witness what SAP Startup Focus program is all about.

From a go-to-market perspective, several presentations were organized for the startups, in addition to showcasing their solutions at the demo pods. Scale 11 had an amazing atmosphere, although it still lagged behind as a location for enterprise customer’s engagement. On Tuesday 21st of March, IPGallery’s CEO, Avihai Degani, co-presented with enersis suisse AG Director of Business Development, Patrick Bannert, how their solutions contribute to “Shaping the landscape of smart cities”. On Wednesday 22nd of March, Shamat’s Head of Technology, Luca Manassero, and My Omega Systems representative, Bernd Moeller, jointly presented on “How SAP Startups are contributing to accelerate Digital Transformation in key markets”.

The startups were not the only ones to give a lecture on the main stage, Manju Bansal’s TED-style presentation about how the Startup Focus program is actively “building Ecosystems of Innovation” and about the program’s “tremendous success since its launch in 2012, in forging a community that helps startups to both gaining market traction and further enhancing SAP HANA technology” raised significant interest in the stage space.

It was an intense week. Some of the showcased startups provided their insights and feedback about the event and their presence:

Shamat – “Through the participation at SAP Startup Focus program, we were able to port our solution to the SAP Cloud Platform, and thus using the best and most performing text analysis tools included in SAP HANA technologies.  Our prototype was eventually transformed into an up and running and commercially viable solution, ready to be presented to customers. In that framework, we naturally welcomed SAP’s invitation to the CeBIT. Being on a corner workplace at the SAP’s Startup Focus. booth at the CeBIT immensely helped us to generate a great deal of attention, all passers-by in the Scale 11 Hall paid a stop at our demo pod to engage in conversation and leave their business cards.” – Luca Manassero, Head of Technology at Shamat.

Enersis Suisse –We are extremely grateful and delighted that SAP has given us the chance to present our solution to both SAP internal and external prospects at the CeBIT. Our presence at the CeBIT represented a mutual benefit, as Startup Focus received our support in explaining the setup and the advantages of joining the program to future entrepreneurs and large startup delegations from Germany / Switzerland visiting the stand each day. Thanks to the Startup Focus sponsorship, Enersis Euisse was able collect a few, yet very valuable leads during the CeBIT.” – Patrick Bannert, Director of Business Development at enersis Suisse AG.

Make sure you take a look at E3zine Online, which has followed closely this edition of CeBIT and has further featured Startup Focus and our showcasing startups.

I could not conclude without thanking all the SAP startups involved, and also the SAP extended expert team, including Johannes Tulusan and Christopher Liese who created a great collaboration atmosphere onsite, supporting the team to the smallest detail regarding presence at the Scale 11 Hall. A warm thank you to Manju Bansal for joining the onsite and Gary Parnell for leading the recruitment efforts during the event ensuring that the new startups received the deserved information and attention. Lastly (but not least), a warm thanks to Gina Salluzzi for all planning coordination support and Domitilla Caputo for the Social Media engagement support during the event.

To learn more about Startup Focus program, team and startups, click here.


Maria Luisa Silva
Global Director Market Enablement & GTM – SAP Startup Focus